BHI think differently about service and solutions
As a buyer of PPE, workwear, corporate clothing or even signage you will no doubt be familiar with a lot of suppliers’ websites all with 20,000 plus products listed.
Every company does it so it must be right, right?
The main issue with having every single PPE product added to a website is the sheer number of options to choose from, with very little useful guidance or help to make this a streamlined easy process.
Think about any PPE or workwear supplier with a huge e-commerce website.
Pick a product, let’s say polo shirts, you will find there is a huge array of polos to choose from.
On some websites there can as much as 180 of those products available, that’s an insane number to try and whittle down.
Is this ideal?
Is this in the buyer’s best interest?
How does a buyer know what product works best for their requirements?
How long do they spend trying to narrow the choices down?
Do they use price as the main evaluation tool?
Does price dictate or reflect performance, durability, and longevity?
Does the low or high prices equate to value and performance?
We’re not just talking about polo shirts, this process applies to jackets, trousers, work boots, T-shirts, corporate clothing, workwear garments pretty much any product a PPE buyer may look to buy for a workforce.
Most PPE and workwear e-commerce sites are little more than online catalogues displaying what they can potentially supply.
But because these types of sites are so ubiquitous it may be considered that this is the best way to build large e-commerce sites.
However, with 30,000+ potential products to add, is this really the best way to help customers or potential customers?
This is an extreme example as in most cases the choices are usually narrowed down to a few by way of experience and knowing what they are looking for because of a brand or product awareness.
However, this isn’t always the best way to proceed either.
Let’s stick with the polo shirt option, a company buys a particular polo shirt because they always have or someone in that company stated that is the preferred product because of recommendation or assessment.
Is that still the best product for their requirements?
How do they know what the best PPE products are?
What if there is a new product that is more cost-effective without compromising performance?
How do they find that out and prove it to be the case for their business?
What if several products are better suited to their operational requirements? How do they find this information out from an e-commerce site with 30,000 products?
Price? Description? Brand equity? Reviews?
This is typically the point where people want to call and speak to someone who can help navigate the choices and alleviate the frustrations.
When we buy, we want to feel confident that we are making the right choices because whether this is conscious or not, buyers’ remorse can creep into our thoughts after we act.
That feeling of buying something which you later find out is not the best choice is a fear most of us carry.
This can be amplified many times when it’s for a business with larger workforces.
Taking this into consideration, what is the best way a client or customer can feel assured that they have made the right decisions for them and their business?
In other words, what is the best way to remove or mitigate the risk of mistakes being made and the buyer bearing the brunt of the fallout from their superiors?
Let’s clarify several things first so we can frame this correctly.
Some people think buying is about trying to pay less for the same, same products or services.
Suppliers will tend to sell their clients what PPE products they think the client wants.
These two elements work against one another, if the buyer is trying to pay less for the workwear product and the supplier is trying to make a sale on that same product, the only issue being looked at is the price.
This is the wrong consideration and it can lead to false economies, poor performance, poor service and frustrations which is a cycle that repeats unless identified and broken.
Rather than focus on trying to pay less for the same workwear, why not focus on sourcing the right products for the requirements at the best prices to deliver optimal value?
This is why BHI is different from other PPE and workwear suppliers.
We do sell protective equipment, work clothing, and safety products, yes, but we focus more on the support and service for our clients.
This means we look to solve potential problems and alleviate frustrations often encountered by customers dealing with some suppliers.
One reason we don’t have a large e-commerce site is that it actually can work against the customer objectives.
We want to encourage people to call BHI, not because we are old hat but because we are well aware of the problems they can face with paralysis by analysis.
Clients tend to have situations that need continued solutions, and we can provide that once we know what the situations are.
How can a website do that?
We don’t have sentient A.I that learns just yet, so in the meantime, we need to be practical about providing solutions.
With the world fighting to get everything online or on the cloud, the personal touch can be sacrificed.
We’re not decrying the online advancements, far from it, what we are doing is qualifying the necessity of the human touch to help navigate the buying process.
Nobody wants to be stuck with products that are not fit for purpose because some website description was ambiguous.
The objective from the buyer’s point of view is to solve a problem, to alleviate the stress and frustrations they may face.
They want to ensure they buy the right products without having their pants pulled down in the process and they want assurances that their order is being handled professionally.
This is why BHI goes a lot further than just selling PPE, we want to sell confidence and provide peace of mind.
Buy the right PPE and workwear with confidence from BHI
We want people to call us to discuss what they need, so we can provide the support to deliver value, confidence, and peace of mind.
That cannot be provided by looking over online catalogues then calling into a supplier to speak with someone who doesn’t know one polo shirt from another and how they will perform in a job they have no understanding of.
I bet you have a long list of suppliers that do this, so do we.
That’s why we’re different.
If you’re tired of feeling frustrated with your current supplier call BHI on 01709 527603
Let us show you the difference we can make.
I would recommend BHI supplies ltd to any business looking to benefit from top quality service. BHI go to great lengths to understand their customers’ demands and needs developing systems to enable them to deliver product when we need it.
I decided to give BHI a try as I prefer to use smaller, local suppliers where possible. Our account manager came out to see me and from that very first meeting I knew we could trust BHI to deliver. Their customer service is excellent and the goods they supply are of great quality and always competitively priced. I look forward to many more years of a mutually beneficial relationship.