Quick question, how do your clients perceive your brand?
Is it the perception you want, or would you like to change it?
What can you do about it?
BHI’s tagline is “You get one chance to make a good first impression, make it count”.
It’s more than just a tagline, it’s a philosophy and as such, it runs a little deeper.
You could be forgiven for thinking we are talking about BHI’s first impression to our clients.
It is, however, the philosophy is more layered than it may first appear.
It’s not just about BHI’s first impressions, it’s about our client’s first impressions to their customers and how you can make them really count.
Buy the right branded PPE and workwear to promote your business
Let me explain.
It can be argued that brand perception is a huge part of building trust in a client’s mind and therefore impact buying decisions.
It could also be argued that people buy emotionally then justify intellectually, typically after the fact. This is why we can sometimes buy on impulse then convince ourselves we needed product X when the sensible part of our brains begin to question the purchase.
Brand perception is a delicate yet potent concoction that can take years to cultivate and nurture but, it can be destroyed in seconds.
No doubt your business brand strategist and marketing department will guide this perception on specific platforms where your target demographics dwell.
Is this enough?
What if there was a disconnect between the way you promote your brand and the way your clients or potential clients perceive your message and values?
That would be potentially damaging right?
One area which can be overlooked in terms of perception is the front-line workers.
The ladies and gentlemen working in the field performing the various USP’s your company and brand provides.
If they don’t “look the part” or portray the right message your company is promoting, what impact does this have on overall brand perception?
The impact could be as simple as “that company doesn’t look after those workers” or “if that’s how they treat their staff how do they treat their customers?”
It sounds tenuous, right?
What possible impact can these people have on brand perception when you are spending tens of thousands of pounds on TV spots and PPC ads?
The impact can be greater than anticipated and it’s one of those elements which is difficult to quantify because it’s emotive, a gut feeling, an unconscious barely perceptible thought.
Trust factors are everywhere.
Do people trust your brand?
Look for yourself next time you walk past a working environment, transport operation, railworks or construction site.
What are your perceptions of the staff?
Do they represent the company they are working for in a positive or negative light?
How does that make you feel about the company at large?
Do you think the company is conscious of its brand perception?
If you walked into a restaurant and the serving staff looked shoddy or caked in food material what perception does that conjure?
Would this build trust?
What has this got to do with BHI?
This is where we get to our little piece of the puzzle fits in.
As a PPE and workwear provider, we can work with your branding and marketing departments to sync up the above the line branding with the “boots on the ground” operations of your business.
As detailed above there can be a disconnect between how companies want to be perceived and how they are actually perceived by clients and potential clients.
We can help avoid compromising these trust factors and for a lot less than you may initially think.
First, let’s clarify why we call ourselves a provider as opposed to a supplier.
Suppliers will sell their clients what they think the client wants.
A provider will source their client what products they need to deliver optimal value.
Value is critical here as it incorporates more than just a “good price”.
Price, as you may know, is not the cost and it rarely dictates the value of a purchase.
BHI seeks to provide our clients with the right products for their requirements at the best prices to deliver optimal value.
What we provide is a way to help your operations manage the PPE, workwear and safety equipment when being used in often abrasive environments.
Think about the autumn and winter months and how much dirt and grime cover the products.
Think about how the worker feels when they are wearing the same jacket or over trousers day after day.
Dirt, mud, and grime on the outside and sweat and bacteria on the inside.
These situations will have an impact on productivity and morale which can impact the way clients and potential clients perceive your company.
Let’s be clear the responsibility of the way brands are perceived is entirely theirs however they could do with a little support to mitigate avoidable elements.
Working with BHI will allow you to discuss the wider-ranging elements which may positively or negatively impact your brand perception.
It becomes a question of picking the right products, for your specific requirements, at the best prices to deliver optimal value.
BHI can provide more useful information regarding products to help our clients to make more informed choices to protect their workers and their brand.
This should promote Better Buying Decisions because we can deliver more value and more cost-effective solutions over a given period.
Work with us to ensure you buy the best PPE and workwear for your needs.
Remember our tagline?
You get one chance to make a good first impression, make it count.
BHI wants you to make a great first impression to your customers and really make it count.
Call us to discuss how we can help you achieve that 01709 527 603
I would recommend BHI supplies ltd to any business looking to benefit from top quality service. BHI go to great lengths to understand their customers’ demands and needs developing systems to enable them to deliver product when we need it.
I decided to give BHI a try as I prefer to use smaller, local suppliers where possible. Our account manager came out to see me and from that very first meeting I knew we could trust BHI to deliver. Their customer service is excellent and the goods they supply are of great quality and always competitively priced. I look forward to many more years of a mutually beneficial relationship.